A question that I come across is, “Should my youth ministry have a name?” Our student programs (Uprising = high school; Resurrection = middle school) have names and while they do matter, it only matters if your marketing and branding is effective.
You can come up with a million names, but if you don’t communicate them correctly no one will care. While you should take time to create an effective and catchy name you need to do more. The more is:
Now that Rebuilding Youth Ministry is out people have asked me how it all started. The how was simple. I took blog posts and journal entries together. But, the why I started writing is a whole different question.
So, why did I start writing the book? Someone invited me to share my story. And I accepted the invitation to share my story because of how much I’ve benefitted from the stories of fellow youth workers. And I think it’s important for you to do the same.
I’m not suggesting that you write a book, but I think it’s important for all youth workers to share their story in some way or another because:
Earlier this week I spoke on the Ave Maria Press Webinar “Rebuilding Youth Ministry In Your Parish“. What I loved about the webinar were the amount of questions that I received from listeners.
While there were several questions that caught my attention, one stood out above the rest. The question was:
It’s easy to get caught up in the hype of buying the next big curriculum package. Promises of better content with incredible quality tell us, “Students will love this!” While that’s true for some it’s not for all.
Packaging is only one factor when it comes to your content. You need to know what impacts your content because it will impact the outcome. Before you decide what content to purchase make sure you know: