Why Youth Ministry Is Sales

There are a lot of great ways to advertise for your ministry (Check out my friends at Parishdesigner.com) but that’s only half the battle.  While marketing is important you need to know how to sell what you do.

I know sales and youth ministry seems wrong, but in reality there is a lot of noise competing for the time and attention of the next generation.  Not only are you trying to sell your teens on coming to church but adults to invest in the next generation.  They way to sell youth ministry and not your soul is by:


A huge part of sales is building relationships.  You cannot convince someone to serve in a ministry or come to your program if they do not trust you.  As a youth minister you need to make sure you are spending more time on relational building and less time on crafting the perfect curriculum.


Are you sold out for your ministry?  Do you worship where you work?  If people see that you are not “ALL IN” and fully behind what you do then they won’t be convinced to follow.

If you are not satisfied with your ministry you need to work to improve it.  It does not have to be perfect but you should be in love with what you are doing and where you are working.


People are going to want to know why your ministry matters.  The answer is always in the vision.  If you want adults to serve and teens to attend you need to be able to show them why it matters in their lives.

Develop a vision for your ministry that clearly shows a different picture for their lives.  Memorize that vision and share it like crazy.  The more people buy into the vision the more they’ll see how it relates to their lives.


You cannot relate to and reach everyone.  You need adults and teenagers to advocate on your behalf.  Help them learn the vision and encourage them to share their story.

When people see that others are on board they will want to follow.  They’ll see the impact it’s had on others and it could help them see how your ministry can impact their life.

Selling your ministry is really just addressing how you communicate and talk about your ministry.  Selling is not tricking people if you believe what you do matters.  It’s building relationships and inviting people to be a part of something that can change them for the better.

Question:  How do you feel about selling your ministry?  Do you agree with the post?  You can leave a comment by clicking here.


Please note: I reserve the right to delete comments that are offensive or off-topic.

  • This is really good Chris! I’m so glad you said this. I wish more people were thinking like this because that’s what we need to be successful. You hit the mark with this, “Selling is not tricking people if you believe what you do matters. It’s building relationships and inviting people to be a part of something that can change them for the better.” Ethical sales is not about making people buy what they don’t want, it’s about helping people realize how you can solve a problem or fulfill a need. If more people understood the science of attraction and implemented good marketing principles, there would be a greater awareness of what they do and how they can help people live a better life.

  • Marc, thanks for chiming in. Love your thoughts and agree that if we implemented some better practices it could help us go a long way with evangelization and recruitment.

  • Tom Lelyo

    Definitely agree and @marccard:disqus hit it on the nose too. We need to step up our skills in ministry to not just include being knowledge about the bible and able to relate well with parents and students – but also be professional level salesmen who understand the value of building relationships, engaging people, and most importantly FOLLOW UP! It all starts with one simple change at a time 😉

    • @tomlelyo:disqus thanks for commenting. Agree with what you are saying in regards to learning basic business skills. And couldn’t agree more with it being one step at a time.

  • Nancy Radday

    This is so true and so helpful. We are all always “selling”, but need to be sure that we are doing it the right way and understand what we are “selling”.

    • Nancy, you are definitely right that we don’t abuse the situation, but remain authentic with how we spread the word.